Cool Little Marketing Idea

Hi, Everyone!? I’m so glad to finally get?a chance to sit down and gab again!? You should see our studio — we have a few projects going on and it’s been a bit?crazy trying to keep all our ducks in a row.? The other day, my?sibs and I were knee-deep in a conversation when it dawned on us that?we?were each talking about a different project.? I think we realized it when we gave each other the?“Whatchu talkin’ bout, Willis?” look.??:)? As I was moving things around the studio, I came upon some of our business cards and thought I’d share?a marketing idea with the professional decorative painters that read Fauxology.? Check it out:

Soooo…you know all those samples that we create for clients that eventually just start stacking up?? An idea dawned on me as I was preparing for a trade show.? I picked all the ones that had great finishes but were not portfolio-bound and started cutting them into square pieces roughly the size of our business cards.??Then I arranged them into groups of two or four by putting together nice?color and finish arrangements.? Using a hole puncher, I then cut an opening into?top?corner edges of both?the cut samples and our business cards and bound them together with a pretty ribbon or pins.? I then?took a scissor with a nice design and cut the ends of the samples to make them look a bit more finished.

At the trade show, I put them all in a gallon container we silver-leafed.? They were a huge hit and potential clients and designers stayed a bit to talk while they were going through the container to find their favorite “set”.

We now use them when we can — even outside of trade shows.? These business cards?always get nice comments, are more memorable and potential clients get to see a bit of your work even if you don’t happen to have your portolio or pictures on hand.? Hope you like the idea!