Dana Tucker introduced me to Pinterest early last year — in fact, she wrote an introductory post about it for Fauxology back in June 2011. Since then, I’ve gone a bit nuts but have learned a thing or two. If you are just new to Pinterest and need to learn your way around, The Yummy Life wrote a fantastic and thorough tutorial on what all the terms mean and how to get the lay of the land. Artisphere Online recently shared a post that had some very valuable tips as well. I’m going to go out on a limb and assume you’ve installed the bookmarklet, are familiar with Pinterest and we’ll take it from there. You may know some of these tips or all. Here we go…
Bigger is Better
When seeing a pic, we like to really
figure out how they did that analyze a space or finish. Small pics don’t let us see much — and that’s why we want as big a picture as possible. Some blogs and sites will make their pictures smaller and when you pin it, it’s small as well. Here’s my quick get-around.
Here are two side by side pics from that awesome blog, Fauxology. One has yummy canvases and another the furniture close-up. If you were to pin either as is, they would show up in their smaller state.
I click on the image I want to pin — in this case, the canvases — to make it larger…
While enlarged, activate the bookmarklet and now see your “new” sizing options.
Please note that in some cases, the same image will show up twice with both sizing options and in other cases, the largest pin will show up as the last image option. Just be on the lookout for that. BTW, if the site really did start with a small image, that’ll be your lone option– and a bummer.
Copy and Paste
I like to include project information with my pins. To include as much as possible without having to keep going back and forth to check for information and spelling, I highlight the text I’d like to pull from…
…and when I pin my chosen image via the bookmarklet, the text I highlighted shows up automatically in the description box. I then edit it by adding my own opinions/commentary and the information I want to keep. Voila!
Pinning from Facebook
So many great images on Facebook, no? Of course, try to pin them and the dreaded The bookmarklet can’t pin images directly from Facebook. Sorry about that. comes up. Yeah, I was sorry about that too, Pinterest, until a ray of heavenly light shone down on me courtesy of AG Beat.
If you right click on the picture (or Control + Click on a Mac), you will see “View Image” or in the alternate, “Open Image in New Tab”. Choose either and it will open the image in a new tab. You can pin it from there. Yay! A note, though — since Facebook images are not for the general public (like say a blog or a website), I would definitely obtain permission before pinning pics that are not your own.
Search and Ye Shall Find
The search engine for Pinterest is a bit hit and miss for me but I do use it. a) Quite by accident, I found out that I could run a search on it using my native language, Spanish. It’s how I’ve discovered a myriad of other images and blogs. Something to try? b) By the way, if you’d like to see the pinned activity from a particular blog or site, let’s say Anthropologie, just click on their name from the pin.
Now you can see how many pins come from a particular website or blog — try looking for your own. Fun fact: the resulting URL reads http://pinterest.com/source/anthropologie.com/ – I’ve substituted other websites instead and it works, too.
c) Finally, you can add hashtags at the end of your description to help it be found. For instance, let’s’ say you are about to pin an image of pink bunny cupcakes. Instead of describing it as “mmm…delicious” try this instead: Love this strawberry cupcake recipe from Martha Stewart! The bunnies are so pretty! #Easter #dessert #bunnyisgoingdown Now, that image will come up when someone uses those highly-searchable words you inserted for your description and hashtags. One note: Overuse of keywords and hashtags can seem spammy so use them well.
The Price is Right
If you sell gifts or products, online or otherwise, add a $ value to the description and Pinterest will automatically add a sash to it with the price and place it under the Gifts category for you.
You can tag your friends on Pinterest just like you do in Twitter and Facebook — a) simply by adding a @ in front of their name. If you do so, it will bring you a drop down menu where you can choose the right person and then once done, they will be notified of the pin and it will link back to their profile. It works on comments, too — you can see I’m about to respond back to Carmen Benoit.
b) Also, if you and your friends have a joint interest, you can create a board together. The board will duplicate in each of your accounts. Go to Edit Boards…
You can see how I may choose to add contributors to the board, such as Theresa Cheek. Any person added can choose whether or not to join and the board itself can be promoted via the group’s individual accounts.
Mix and Match
- If you are sharing your own work, workshops or products you provide and/or pinning from your website, I suggest to cover all bases by adding, on the description itself, a small bit of information and that the work is from your studio. Many times, an originating source site may not be looked at, but your description will be. In the Artisphere Online article, Pat Ganino also suggests adding graphics or credit onto the pic itself. As it goes along its pinned adventures far and wide, your studio’s name will (hopefully) go along with it as most people won’t edit out a credit.
- In terms of effectiveness, I also like to test pinning times to see what garners the most activity. Late nights and weekend mornings are great re-pinning times for those leaning towards design while DIY tends to be more active during the weekdays and Saturday mornings — personal observances.
- An image may belong on more than one board and so I do pin them to all the ones applicable — but at different times. One, a pinner who is not following all your boards may see it pop up since it’s now on a board they do follow and secondly, it maximizes the chance of it being seen by those who follow all your boards.
- Finally, when you pin from a blog, do make sure you are within the exact blog post itself and not the main site. This will make it easier for you and your followers to find the exact original link.
One last thing…
I did want to touch upon credit. If I’m including an image I found on Pinterest in a blog post, I make every attempt to locate the right credit and avoid the generic “Image via Pinterest” as much as possible. As to pinning: All my initial pins had descriptions like “amazing” and “great ceiling!”. Since then, I’ve opted to scan the original post (click on the pic itself) and write a bit about the artist, designer, location, photographer and/or project itself, if the information is available. Why? First: it maximizes the search potential for the image; and Second: Although source links are automatically embedded in each pin, most artistry and design are being featured on someone else’s site. It’s wonderful to include the information so they get the credit for their work. You never know where a pin may lead, so, consider doing for other creatives as you would want them to do for you.
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Tell me, dear Readers, did I miss any good tips? Was this type of post helpful? Please do let all of us know in the comments. I’m continually learning myself as Pinterest is still something to be explored and as they are making changes as well. By the way, you can find me on Pinterest as well as my Fauxology blog buddy, Peggy Pardo. Talk soon!
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