IDAL Class: Building Your Online Brand
Have you made your travel plans yet to attend the IDAL Convention this Summer?
IDAL is the International Decorative Artisans League and they hold their annual convention and conference each summer. It is an opportunity to network with colleagues and peers, brush up on techniques by taking classes from the pros and check out the latest in products and tools at the Expo. This year’s conference is being held July 20-24th in Hampton, Va. I am excited to announce that Regina Garay and I will be teaching a class at the convention called, “Building Your Online Brand”.
Regina and I actually met “online”. I found her blog (this blog) and started leaving comments here and following her on Twitter and friending her on Facebook. (Does that make me a stalker?) Anyway, we became fast virtual friends and started talking about techie stuff like social media, search engine optimization, website building and blogging. I have a marketing background and have spent my entire adult life helping businesses “get the word out” about what they do. So, it was a natural progression for Regina and I to start talking about how we can help people in the decorative painting industry use technology and social media to grow their reach, expand their customer base and have their brand show up in a BIG way online.
We have invested a good amount of time studying the best online practices and putting into action what we are preaching in the class. We have networked, taken online courses and both attended the Design Blogger’s Conference in Los Angeles in February. Regina has poured her heart, soul and brain into this blog, Fauxology for the last 4 years. She dove right into the pool of social media in its infancy and now is a high profile Twitter-lebrity in the Design Community. I personally have spent the last five years of my day job helping clients brand their businesses, writing marketing plans and developing strategies and tactics for successful campaigns; All online. Regina and I are so stuffed full of tech stuff that we can’t wait to unload some of it on all of you guys.
We decided to offer a class at IDAL so we could help the artists in our industry navigate the web independently and show them some of the important places where they need to be found online. Some of the topics we will cover in the class are:
- How to set up and grow a blog
- How to use social media to promote your business
- How to set up Google Places
- How Google’s changing algorithms are affecting Search Engine Rankings
- How to monitor the web for mentions about your business
- How to use Linked In, Twitter and Facebook effectively
- How to use analytics to track results
- How to create buzz without spending any money
- How to use long tail keywords to show up in organic search
- How to get the referral engine cranking
So, for a small investment in time (2 hrs) and money ($85) you’ll be ready to conquer the on line world. Well, maybe you won’t be able to conquer it, but we will at least give you a road map to get you started on your way. Check out the other classes, too. There are lots of great teachers assembling in one location for the week offering classes on everything from stenciling to counter tops. Why not take some time off, come and network with your peers and learn a few new tricks? I hope to meet you all IRL (In Real Life) at the conference.




























































