For our inaugural Blog Beat series — where we profile bloggers around the World Wide Web — we have a blog world guest so phenomenal that I keep having to pinch myself. Her name is Jen Yates and she writes the Cake Wrecks blog, which recently celebrated its one-year anniversary. A Cake Wreck is any cake that is “unintentionally sad, silly, creepy or inappropriate”. It’s for anyone who’s had a mishap or three in the kitchen and can laugh about it. Jen’s ideas and writing are crisp, snarky and entertaining. Let me tell you, that is a hard feat to consistently maintain as a writer and she makes it seem effortless. (Seriously, click on her blog, read for a bit and then come on back to Fauxology. Go on, scoot — I’ll wait for you here.) (….2 hours later….Ahh, you’re back.? Addictive, right? So, did you see what I mean about her writing, her personality? That, folks, is called a Gift.)
But, not completely impressed yet? Let me give you some numbers. The blog averages 65,000 visitors a day and she is closing in on 620,000 followers on Twitter. The icing on the cake? (HAD to throw that in there.) She has a fantastic book, Cake Wrecks: When Professional Cakes Go Hilariously Wrong, that is pre-selling now and coming out this October. For the 2009 Bloggie Awards she scored a hat trick and won Best Food Blog, Best New Blog AND Best Writing of a Weblog. Here are some Cake Wreck pics and then we’ll head into the interview.
The inspiration for the wedding cake (left) and what was delivered (right)…

Following instructions to the “T”…

Q: What are some?misconceptions about Cake Wrecks that you encounter?
A: The main misconception is always the same: that I?m a mean, nasty person and that Cake Wrecks is all about shredding bakers and mocking their hard work. Fortunately, anyone who sticks around long enough to read more than a few posts usually understands that?s not the case. I actually have a huge amount of respect for bakers and freely admit that I?d be churning out the occasional Wreck, too, if I were in their place.
Q: What are some of your favorite websites and blogs?
A: Being online every day, I?m constantly discovering new gems. One of my favorite blogs is SuperPunch, because the writer John does nothing but list fascinating tidbits from all over the web. I?m a geek, too, so I have to check in with Geekologie, Neatorama, and Great White Snark. On my Yahoo reader I?ve also got Woot (love the tees), Doe Deere, It?s Lovely! I?ll Take It!, Boobs, Injuries & Dr. Pepper, a few cake sites and blogs of friends. One perk of running Cake Wrecks is that now, all the time I spend browsing amazing cake galleries online is actually work and not just me goofing off.? I can?t believe that I still enjoy it as much as I do.
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