In the decorative painting industry, one of the most popular conferences is the IDAL convention. (The organization has the cool digital online magazine, Artisphere Online.) This year it was held in Hampton, VA. It was my second time attending and my first time teaching. Dana Tucker and I taught Building Your Online Brand to a class of 27. It’s amazing how fast the time went — you prepare so much for it (Powerpoint presentations, research, fun giveaways, countless Skype & phone conversations) and then you look up and it’s done. We tried to pack so much into two hours (and of course, went a bit over…). The students were a really fun bunch with great questions. I can’t wait to hear of their progress!
If you are a fan of my Fauxology Facebook page, you’ve probably already seen the two notes I wrote on my IDAL experience. I decided to write this one as well for those who do not have access to the fan page. I was truly excited to meet with many of the artists I correspond online with as well as see what the expo was all about. The following are some of the images I took during the two days I was there. BTW, brace yourself — this post is a bit on the longer side.
This is how most of the classes were set up. Nice, large rooms that were organized and well-protected. This is the Faux Impressions class given by Ed Mattingly of Sherwin-Williams. BTW, do you know about our contest to win $200 worth of product from Sherwin-Williams? All it takes is a picture of a space you created that makes a great “Impression”. Enter the contest here. Deadline July 29th.
Live demonstrations were conducted throughout the conference. Here, keynote speaker Pierre Finkelstein demonstrates his considerable skills with woodgraining. He is very charming and gracious.
There were several faux studios who had fantastic booths at the show. I didn’t get a shot of one of my faves, Dundean Studios, and a few others but here are some I came upon…
Gorgeous samples at Houston’s Wonderfaux Studios. That feather had crystals and was SO pretty – I’d love to do that one in a powder bath.
Had a great chat here — am considering taking a class by William Cochran.
THE Studio Destin. Fantastic samples all around and they had some of the best counter finishes I’ve ever seen. (Ye Olde Jaw dropped. Not kidding you.)
Gary Lord’s Prismatic Painting Studio. Even though a “rock star” in our industry, he is totally approachable and friendly to everyone who comes up to him. Wish I had better pics for you of those great samples in the back. Totally dying to go to his Greece tour.
Sarasota School of Faux & Architectural Finishing is one of the studios I frequent the most. Donna Phelps’ samples never fail to impress and I’ve sold quite a few.
Saying there were amazing samples at the Royal Design Studio booth is almost a given, no? I took this pic before the expo opened — it was paaacked afterwards.
Patterned foils by V-Mask. We’ll be doing some cool stuff with them on the blog soon!
This is the philanthropic mural in progress during the convention. It’s final home will be the Virginia Living Museum.
After the convention days, artists would gather for drinks and also to firm up dinner plans. Here is a nice mix of newbies, up-and-comers and well-known Masters at the convention hotel, the Embassy Suites.
BTW, do you remember the gnome whose pic was taken all over the world? Well, take a look at Faux Buddy…
Faux Buddy hanging out at the Chalk Paint booth...
We wanted everyone back home to get little glimpses of the IDAL convention so we gave him out so that he could travel with everyone and showcase little snippets of all the different classes and locations. Imagine where Faux Buddy could go and what we all would be able to see with him! The pics were to be shared on the Fauxology Facebook Fan Page but also on the IDAL page and personal pages, too, of course. The bonus for our students is that each time they posted a pic, they would get an entry into our contest…someone is going to win their class fee back! For those who were not in the class, there is a prize, too! Robyn Story Designs out of Tampa, FL is a fantastic distributor of Chalk Paints and she is giving away a quart of Annie Sloan Chalk Paint to the person who can come up with the funniest caption for a Faux Buddy pic. Plus, the pic taker wins a quart as well. Yeah!
Here’s the cool Faux Calendar sponsored bag that was given out. It’s fantastic to reuse as an extra carry-all for a jobsite or as a green bag for going grocery shopping.
What I love about conventions is that not only do your fellow peers provide inspiration but also just being around so many artists excited about the industry make it easy to tap right into the love and enthusiasm you possess for it. Unfortunately, I had to head back early since I did travel via car and needed to head back over the weekend. I did miss meeting so many but I hope to see them soon. The attendance improved upon last year’s and many of us felt next year would be even better. BTW, next year’s conference will be held July 25 – 29 at the Grand Sierra Resort & Casino in Reno, Nevada. It looks fantastic! Until tomorrow!